COMMENT: From a commenter:
Hokum - hō′kəm - noun Something apparently impressive or legitimate but actually untrue or insincere; nonsense. A stock technique for eliciting a desired response from an audience. Meaningless nonsense with an outward appearance of being impressive and legitimate.
Bunkkum -noun variants or buncombe Definition of bunkum as in nonsense language, behavior, or ideas that are absurd and contrary to good sense a cinematic depiction of the Middle Ages that was derided as pure bunkum by historians Synonyms & Similar Words: Relevance, nonsense, garbage, balderdash, hogwash, hokum, poppycock, twaddle, claptrap, piffle, stupidity, tosh.