When media start raising an issue all at the same time, it’s usually a coordinated campaign directed by a PR company on the behalf of a client. There’s a reason for it, and the reason is to sow a desired narrative in the minds of people. They plant ideas so that when something happens, people are already prepped with certain prejudices or assumptions.
So, what then might be the reason for everyone suddenly talking about AIDS? In December 2021, President Biden announced a White House plan to “end the HIV/AIDS epidemic by 2030.”1 The same exact vow had been announced by the British Health Security Agency a week earlier.